Jemima Bird runs her own strategic brand, marketing and operations agency, Jbird Consulting. In February 2013, Jemima joined the FTSE250 Moss Bros. brand to develop brand, marketing, customer segmentation & communications strategies. In July 2013, she was appointed onto the Executive Board as the Commercial & Operations Director, responsible for the Groups c.140 store operation, and the marketing, creative & visual merchandising teams managing a £100+m P&L.
Until February 2013, Jemima was the Group Marketing Director at Tragus Group (Cafe Rouge, Strada, Bella Italia & Belgo) owned by private equity firm Blackstone. As a member of the Main Board responsible for 290 restaurants, a £300m sales budget & £50m profit, Jemima developed & implemented brand strategies and introduced new formats for the brands; she also developed a new business proposition, Cafe Rouge Express.
Prior to this, until 2010, Jemima was the Marketing Director at Musgrave Retail Partners, a partner to entrepreneurial food retailers in Ireland, UK & Spain, managing a £10m budget and a £1bn divisional budget as part of the Main UK Board. Jemima implemented brand strategies for the Budgens & Londis brands, achieved significant budget savings and delivered a store refit solution for retail partners. Until January 2008, she was the Director of Brand at The Co-operative Group, in charge of a £45m budget and responsible for the implementation of a new brand for the Co-operative Movement.
Jemima holds an MBA (distinction) from Warwick Business School, has held a number of industry body non-executive positions and also works with small start-ups helping to develop strategic brand & marketing solutions.
Jemima is an Advisor to Blue Chip Leaders.